🇩🇪 Puma SE EU
German multinational sportswear company headquartered in Herzogenaurach, Bavaria; founded 1948 by Rudolf Dassler after splitting from his brother Adolf (Adidas).
Owned from
🇫🇷France EU
Artémis SAS (Pinault family, ~29% — controlling shareholder)
Ownership
Puma SE is publicly listed but the largest shareholder is Artémis SAS, the French Pinault family holding company (which also controls luxury group Kering). Puma was previously a Kering subsidiary; Kering distributed its Puma shares to Artémis in 2018. Headquarters and design remain in Herzogenaurach, Germany.